Privacy Policy
Last updated: 1 August 2026
Silvery Coast Guides ("we", "us" or "our") operates the website silveryes.pro and provides guided tours and city walks in and around Bournemouth, Dorset, United Kingdom. We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner. This Privacy Policy explains what information we collect, how we use it, and the choices and rights available to you under UK GDPR, the Data Protection Act 2018, and, where applicable, the CCPA/CPRA.
Who we are and how to contact us
Controller: Silvery Coast Guides, Pier Approach, Bournemouth BH2 5AA, United Kingdom. Email: [email protected] Telephone: +44 1202 800365
If you have questions about this policy or wish to exercise your rights, please contact us using the details above.
Personal data we collect
We collect and process the following types of information
Identity and contact data: name, email address, telephone number, and, if provided, social media handles.
Booking details: tour date/time, party size, preferences, and any accessibility requirements you share with us so we can tailor routes.
Transaction data: booking references and amounts. Card details are not stored by us; secure payment providers process your payments.
Communications: emails, messages and feedback you send, plus records of our responses.
Usage and technical data: IP address, device type, pages viewed, referral sources and approximate location derived from your IP. We use cookies and similar technologies to improve site performance and analytics.
Media: photographs or testimonials you consent to share or that we capture during tours (only with clear consent).
How we use your data and legal bases
We use your information for the following purposes
To provide our services, including managing bookings, confirmations, reminders and on-the-day coordination (legal basis: performance of a contract).
To respond to enquiries and provide customer support (legal basis: legitimate interests or performance of a contract).
To process payments securely via third-party providers (legal basis: performance of a contract and legitimate interests in running our business).
To personalise routes for accessibility, safety and guest experience (legal basis: legitimate interests). Sensitive information you choose to share (e.g., mobility considerations) is handled with care and stored only as necessary.
To send service-related messages such as updates, schedule changes and safety notices (legal basis: performance of a contract or legitimate interests).
To send marketing communications about new tours, seasonal walks or local tips if you opt in. You can unsubscribe at any time (legal basis: consent).
To analyse website performance, improve content and prevent fraud or misuse (legal basis: legitimate interests).
To comply with legal obligations, including taxation and accounting.
Sharing your information
We only share data with trusted service providers and partners who help us operate our business. These may include
Payment processors for secure transactions.
Booking and scheduling tools used to manage reservations and reminders.
Website hosting, email and analytics providers.
Professional advisors (legal, accounting) where necessary.
Each provider processes your data under a contract and in accordance with data protection laws. We do not sell personal data. We may disclose information if required by law or to protect our rights, safety, or the safety of others.
International transfers
Some service providers may be located outside the UK or EEA. Where data is transferred internationally, we use appropriate safeguards such as the UK Addendum to EU Standard Contractual Clauses or other valid transfer mechanisms, and we assess the protection afforded to your data.
Data retention
We retain personal data only for as long as needed for the purposes outlined above
Bookings and transaction records: typically up to 7 years for tax and accounting.
Customer support enquiries: up to 24 months after resolution.
Marketing lists: until you unsubscribe or withdraw consent.
Photos and testimonials: until you withdraw consent or request deletion.
Technical logs and analytics: typically 26 months, unless a shorter period is configured.
Your rights (UK GDPR)
You have the right to
Access a copy of your personal data we hold.
Rectify inaccurate or incomplete information.
Erase your data in certain circumstances (the "right to be forgotten").
Restrict or object to processing, including profiling based on legitimate interests.
Data portability for information you provided to us.
Withdraw consent at any time where consent is the legal basis.
To exercise these rights, please email [email protected]. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK, though we encourage you to contact us first so we can resolve any concerns.
California Residents (CCPA/CPRA)
If you are a California resident, you have specific rights regarding your personal information. We do not sell or share your personal information for cross-context behavioural advertising. You have the right to request access to the specific pieces of information we have collected about you, request deletion of your data, and request correction of inaccurate data. You also have the right not to face discrimination for exercising these rights. To submit a request, email [email protected]. We will verify your identity before processing your request.
Updates to this policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last updated" date at the top indicates when it was most recently revised. Material changes will be communicated via our website or email.
Contact
Questions about this policy can be sent to [email protected] or by post to Pier Approach, Bournemouth BH2 5AA, United Kingdom.